5 Reasons Why Magento 2 is Gaining Popularity

Magento 2

Ever since the release of Magento 2 in November 2015, its popularity has increased for obvious reasons. Stores with Magento 1.x and other E-commerce platforms soon appreciated the new exciting features of the newly launched version and moved or migrated their stores. According to a study done in March 2016, the total market share of Magento was 29.1%. This percentage is expected to increase further in the years to come due to the growing number of migrations to Magento 2.

Why was Magento 2 Launched?

Even though Magento 2 was released a little more than a year ago, Magento 1.x has not perished. It still continues to remain a preferred E-commerce platform. Flexibility is arguably the defining feature of Magento 1 and the main reason why it’s so popular. Stores can be created with a lot of functions and flexible options in terms of themes, extensions and code.

However, as technology and businesses grow, their needs also change. Flexibility alone was no longer enough. Stores started to realize the need for more speed, device responsiveness and improved performance. In order to respond to the trends, Magento decided to launch an upgraded version.

Improvements in Magento 2

The following powerful, exciting features and improvements have been added to the new version. These improvements have made Magento even a better and a widely used online platform.

1. Improved Performance

A major complaint lately received about Magento 1 was its low speed. Low speed is a serious point of concern for online merchants as it discourages traffic and loses potential customers. This issue has been vigorously addressed and Magento 2 is said to run 20% faster as confirmed by Magento developers.

Page loading time has also improved from 5-10 seconds to 1-2 seconds as a result of full-page caching. Magento 2 is now more scalable and new features can be added without causing it to slow down.

2. Improved Checkout Process

User friendly checkout process is essential for reducing cart abandonment. Lengthy and complicated checkout process only result in customer resentment and bad shopping experience. The checkout process in Magento 1.x was not that user friendly. Now it’s a lot easier and more customizable. It requires less steps to complete an order.

Existing customers can checkout faster with saved information while new customers can easily create an account.

3. Integration of Popular Extensions

The ability to integrate popular payment gateways like PayPal and Braintree is a great feature added to Magento 2. Magento developer and store owner would love to enhance the functionality of their stores by using extensions. Extensions enable store owners to enhance the functionality of their stores. PayPal is the most used online payment platform. Now Magento 2 users can easily integrate these extensions in their stores saving them time and effort.

4. Improved Admin Capabilities

With Magento 2, it’s a lot easier to manage an online store. It’s user friendly, customizable and easier to learn. Admin can create and import products faster than the previous version. Access to important information is easier and faster. Drag-and-drop editing feature has been included so you don’t have to be an expert Magento developer to change the appearance of the store.

5. Mobile Responsive

Shopping through hand held devices is the norm of today. If your store is not mobile responsive, you are missing out on a large shopping avenue. Magento 2 is more mobile responsive and comes with mobile and SEO friendly themes. Moreover, the admin panel is also touch screen friendly.

Leave a Reply

Your email address will not be published. Required fields are marked *